South Korea’s leading DIgital marketing agency for PC, mobile and console games

Trusted by global publishers. Connecting you with 400+ verified gaming influencers across Youtube, Naver and Chzzk.

About Us

HOUR-B is a leading digital marketing agency specialising in gaming, delivering UA, KOL partnerships, community management, PR campaigns, and Galaxy Store launch support for AAA and indie titles across all platforms.

Backed by a team of gaming marketing specialists, a network of 400+ verified gaming influencers, and strong relationships with leading media outlets, we help global publishers drive long-term, sustainable growth in the Korean market.

  • Warframe (PC, Switch 2 & Android)

  • Timberborn marketing korea

    Timberborn 1.0 (PC)

  • CS2 Esports Tournament 2025 (PC)

  • Coffee Talk Marketing Korea

    Coffee Talk Tokyo (PC & Mobile)

HOUR-B IS Built for gaming marketing.

Official Naver Game Partner

As an official Naver Game Partner, we help games gain trusted visibility on South Korea’s largest discovery platform. Our press stories are regularly featured within the Naver Game news section, reaching a highly engaged audience.

GAME MARKETING SPECIALIST

We partner with carefully selected mid to top-tier influencers across platforms and genres, working only with creators who meet our content standards to deliver consistent quality and engagement.

TRUSTED KOL Collaborations

With over a decade of experience working with Korean gaming media and influencers, we deliver trusted, engaging content alongside strategic UA support, paid marketing, and publishing services for the Korean market.

400+ Trusted Gaming Influencer network

We collaborate with leading gaming influencers across indie and AAA titles to deliver high-impact creator content that supports user acquisition and brand awareness. Powered by one of the largest gaming influencer networks in Korea, with 400+ verified creators, we provide end-to-end campaign support, from pitching and onboarding to monitoring, optimisation, and performance review.

Planned and delivered TennoVIP: Seoul, Warframe’s first official community event in Korea, bringing players, creators, media and the Warframe team together for a live celebration alongside Devstream 197. From event concept and local production to talent, media and community coordination, the project was managed end-to-end to create an experience built specifically for the Korean Warframe community.

Partnered with a shooter-focused gaming creator to introduce Warframe through the perspective of a first-time player, combining an in-depth beginner guide with authentic gameplay and genuine player reactions. The content generated 137K+ views within 48 hours of release, driving strong early reach and engagement while introducing Warframe to a highly relevant shooter-gaming audience.

More Videos

👩🏻‍💻 SERVICES

We deliver end-to-end marketing and press services for global game publishers expanding into the Korean market.

📢 Important notice: The South Korean government has recently introduced new regulatory requirements for foreign game companies operating in Korea. Publishers with a significant local user base or substantial revenue may be required to appoint a local representative in Korea in accordance with local regulations.

READ MORE HERE

💡We can support publishers by acting as a local operational point of contact in Korea, assisting with platform coordination, local communication, customer support handling, and compliance-aligned market operations.


More questions? Drop us a line ✉︎

  • We manage everything from gaming influencer sourcing to campaign activation and performance tracking. Our team works across all major Korean platforms, including Naver, YouTube, Daum and Kakao, Chzzk, and leading gaming forums to connect your game with creators who deliver real reach, engagement, and player growth.

  • We partner with Korean Gaming Press for press release localisation and distribution, while managing all sponsored articles and advertorials in-house across major and niche Korean gaming platforms.

  • We offer a fully managed service for Naver Blog and Naver Game Lounge, from creating official accounts to producing weekly content. This helps your game become a trusted brand on Naver and strengthens visibility on South Korea’s largest search and social portal.

  • We deliver end-to-end UA support in Korea, managing ad setup, creative testing, and performance optimisation across Naver, Daum and Kakao, Meta, TikTok, and key gaming platforms.

  • South Korean government has introduced strengthened regulatory requirements for foreign game companies operating in the market. Publishers with a significant Korean user base (around 100,000 users or more) or substantial local revenue are now required to appoint a local representative in Korea.

    We support publishers in meeting these compliance requirements by providing on-the-ground operational support, local communication, platform coordination, and ongoing market management aligned with Korean regulations.

INTERESTED IN WORKING WITH US?

We’d love to hear from you, and you can expect a response within 24 hours. While we work with games of all sizes, we may not be able to support every title if it is not well aligned with our services or platforms.

There is no one-size-fits-all package. Every proposal is tailored to your campaign goals, timeline, and budget.

Important note 💡

📝A new Korean regulation requires foreign companies with a large local user base to appoint a local representative in Korea.

💔 We may occasionally decline titles that we feel are not the right fit for our service or audience.

❌ We are unable to support iGaming or content that does not meet regulatory requirements.

✅ All services are provided in line with South Korean regulations, including GRAC requirements.

📰 While we always do our very best to secure media coverage and placements, we kindly note that media exposure cannot be guaranteed.